• by Larissa Faw , September 7, 2018

Sally Beauty is selecting IBM iX to digitally overhaul the specialty beauty retailer and distributor's commerce experience. 

The review's decision was based partly on digital agency IBM iX’s and sister consulting shop Bluewolf’s ability to work together seamlessly under one umbrella, according to the agency.

Bluewolf will lead Sally Beauty through a complete commerce platform refresh using the Salesforce Commerce Cloud Storefront Reference Architecture while IBM iX will help the beauty specialist transform its operation into an omni-channel-focused brand.

“Success in retail requires a unified approach to brand, design and technology,” said Matt Candy, Global Leader, IBM iX.”