Planet Fitness and Hill Holliday are out with a new “Judgement Free” campaign extension calling for “Kid Kindness.”
The campaign's call-to-action video features child "kindness coaches" who are shown at a gym providing positive motivation to staff and gym-goers. The video was filmed at the end of August at a Planet Fitness located in Merrimack, NH.
The video appears via Facebook, Instagram as well as YouTube. All of the money raised during this month-long campaign will support PF's Judgement Free Generation initiative that seeks to spread kindness and end bullying.