Commentary

Last Of The Major Categories To Migrate To Digital

CPG is being explored at today's Marketing CPG conference in New York. Almost every brand has to establish what its relationship is to Amazon. And then there's the data, another big problem. Steve
Smith, VP, editorial director of MediaPost's events, is introducing the lineup. Next: Digital News Daily's Alex Weprin interviews Joshua Palau, VP, digital strategy and platforms at Bayer Consumer
Health.

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