Jaguar North America, which is kicking off the Jaguar Electrifies Experience national tour in San Francisco Oct. 3-7, is working with local Bay Area vendors to offer attendees at the Experience a selection of food and beverage options from local favorites.
Those brands include Dynamo Donut, Ghirardelli, Philz Coffee, Blue Bottle Coffee, Harmless Harvest juices and Alameda craft soda.
San Francisco is the first stop of a multi-city national tour. hitting key electric vehicle (EV) markets in South Florida, Los Angeles and the New York City metro area through spring 2019.
To mark the premiere, Jaguar has launched a marketing campaign across San Francisco that includes billboards and branded Volta charging stations. Volta is based in San Francisco and is the largest free EV-charging network in the U.S.
The Jaguar Electrifies Experience is designed to educate consumers on the full Jaguar vehicle lineup as well as the benefits of owning an EV.
Through its partnership with Wired, the brand will post and share digital content on the @JaguarUSA social media channels.