• by Larissa Faw , October 2, 2018

Ex-Nike executives Keith Crawford and David Odusanya are launching CO-Lab, a Portland, OR-based creative agency focusing on design strategy.

The agency intends to work with companies from brand and product development to the consumer experience. 

Crawford and Odusanya each held executive creative director roles within Nike and were with the company for a combined 37 years, departing in July 2017.

As vice president design/creative director for the Jordan Brand, Crawford led a team of more than 50 designers from product innovation through consumer experience, driving creative direction and defining iconic design strategies that set the tone for all product, athlete, and brand initiatives.

Odusanya worked closely with creative and business partners to help guide the vision for Nike Global Football, and he was particularly instrumental in the recent success of Nike’s World Cup efforts. 

The agency’s name is both a play on the first initials of the co-founders’ names, plus nods to the collaboration between both Crawford and Odusanya, and the agency and their clients.