Myllyrinne Rejoins TBWA\Worldwide As Performance Marketing Head

Juuso Myllyrinne is rejoining TBWA\Worldwide as global head of performance marketing. Myllyrinne will lead TBWA's burgeoning performance offering, bringing a data-informed approach to creative, with the goal of increasing the impact of the agency’s output. 

Previously global vice president, digital and head of strategy for TBWA's Digital Arts Network (DAN) in New York, Myllyrinne is returning after two-and-a-half years at Wargaming, a global game development company best known for its game World of Tanks. At Wargaming, he served as global head of marketing and PR. 

"We’re always happy to welcome back our stars,” stated Troy Ruhanen, President and CEO of TBWA\Worldwide. “Juuso is an innovator at his core, and his experience in a field that has been pioneering advanced performance marketing coupled with his knowledge of Disruption will be a tremendous asset for our global brands."

 

 

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