TV star Noel Edmunds has failed to get an ad banned by Lloyds Bank, which uses the tagline "by your side."
Marketing Week reports that the host of "Deal Or No Deal" host is one of
several former customers of HBOS who are alleging fraud at the bank before it was taken over by Lloyds. The ASA ruled that the tagline was clearly "advertising puffery."
Read the whole story at Marketing Week »
