Commentary

Highmark Health Is No. 1 In Authenticity And Wit

Cindy Donohoe, EVP, CMO, Highmark Health, talks about how she and her team and their agency eschewed the idea of claiming to be the No. 1 health facility. Instead, they decided to be big, bold and fast. #LivingProof by Donor of Detroit is evidence of "how we’ve changed people’s lives." Did we mention 6,500 storks?

Find the rest of this session and more at our Marketing:Health Agenda page.

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About the Author

Nina Lentini is editor of events and research at MediaPost. You can reach her at nina@mediapost.com.

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