• by Larissa Faw , October 4, 2018

Publicis Groupe is acquiring Czech Republic's largest independent digital communications agency by revenue to add to the Groupe's regional portfolio. Terms of the deal were not disclosed. 

Founded in 2013, the Kindred Group network operates several specialized agencies such as digital agencies Nydrle and Inspiro and media agencies Red Media and Go.Direct.

Clients include Moneta Money Bank, Unilever, Karlovarske mineralni vody, Vodafone, Zoot, Remy Cointreau, Ceskoslovenska obchodni banka, Huawei and Makro Cash and Carry.

Under the agreement, Kindred Group will be integrated into Publicis Groupe Czech Republic alongside Zenith, Starcom, Leo Burnett, Saatchi & Saatchi, Publicis, MSL, Performics, Blue 449, Starlink and Newcast. 

Kindred Group’s founder, Michal Nýdrle has been appointed to the Publicis Groupe Czech Republic’s management board and will take on the newly-created role of digital/technology officer where he will lead all the digital assets and teams across the company.

The now 400-employee Czech Republic Publicis Groupe offering includes data analytic services, technological implementations, technology consulting, programmatic media buying and what is known as data-driven creativity.

 “Following the implementation of Publicis Groupe’s country model and in support of The Power of One, we’re embarking on the next phase of Publicis’ transformation in this region," stated Jarek Ziebinski, CEO, Publicis Groupe Northern & Central Europe. "Kindred Group will bring its strong, local and highly-creative digital enterprise to strengthen Publicis Groupe’s specialized and integrated end-to-end offering."