Driving Better Relationships With Smarter Segmentation

Moderator Hans Kaspersetz, president and chief strategist, Arteric, with panelists Gabrielle Bedewi, chief analytics officers, Butler/Till; Brian Deffaa, CMO, LifeBridge Health; Justin Freid, EVP, managing director, CMI/Compas, and Shonel Morrison, associate media director, AstraZeneca. Listen as Shonel and Justin explain the challenges of promising a 360-degree view of patients using CRM and other platforms.

Find this session and more on our Marketing:Health Agenda page.

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