• by Nina Lentini , Staff Writer @Nina_Lentini, October 4, 2018

Moderator Hans Kaspersetz, president and chief strategist, Arteric, with panelists Gabrielle Bedewi, chief analytics officers, Butler/Till; Brian Deffaa, CMO, LifeBridge Health; Justin Freid, EVP, managing director, CMI/Compas, and Shonel Morrison, associate media director, AstraZeneca. Listen as Shonel and Justin explain the challenges of promising a 360-degree view of patients using CRM and other platforms.

Find this session and more on our Marketing:Health Agenda page.