Diversifying 'Be the Match''s Donor Base

Battling brand awareness, Be the Match is in the throes of creating a lot of eye candy, Amy Freese, director, strategic partnerships and multicultural growth, Be the Match (National Marrow Donor Program). What she does have - and shows us here - is the behind-the-scene efforts being made to reach a diverse population in order to find donors for people who need stem cell transplants.

Find this session and more on our Marketing:Health Agenda page.

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