• by Nina Lentini , Staff Writer @Nina_Lentini, October 4, 2018

Battling brand awareness, Be the Match is in the throes of creating a lot of eye candy, Amy Freese, director, strategic partnerships and multicultural growth, Be the Match (National Marrow Donor Program). What she does have - and shows us here - is the behind-the-scene efforts being made to reach a diverse population in order to find donors for people who need stem cell transplants.

Find this session and more on our Marketing:Health Agenda page.