FCB Health Introduces Data-Backed Practice

FCB Health Network is launching Solve(d) as a stand-alone entity that integrates strategic insights through project, consulting and agency-of-record services for healthcare clients.

“The vision for Solve(d) is to make data more human,” says Ken Beatty, chief analytics officer, FCB Health Network who will lead this dedicated team as managing director alongside data scientists, data visualizers, business intelligence analysts and media specialists. 

“Our goal is to boost the effectiveness of healthcare marketing performance by improving interactions with data," he says. 

The practice's competitive frame of reference comes via the combination of FCB Health Network's data funnel along with its growth in overall analytical solutions over the past five years. 

The Solve(d) unit will provide marketing analytics, predictive modeling, media planning and buying, CRM strategy, data visualization, among other services. 

The offering also builds upon IPG’s focus on data and data culture, including its recent acquisition of data management provider Acxiom.



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