• by Ray Schultz , November 1, 2018

RootsRated Media, a content marketing platform that helps small teams serve content via email and other channels, has rebranded itself as Matcha The new name apparently is based on Matcha tea, a brew that claims to boost energy.

The Atlanta-based firm hopes to make “storytelling and data-driven content marketing accessible, scalable and performant for e-commerce marketers at small and medium sized businesses," states Fynn Glover, founder and CEO.