New Programmatic Roles At Agencies

MediaAlpha has expanded its team with the appointment of Ingrid Miller as general manager, travel to oversee the travel side of the programmatic agency. She has spent nearly a decade leading advertising product management at travel sites including Expedia and Kayak.  

Denis Palmer, ex-LiveRamp, joins as director, supply partnerships where he will help to expand the agency's European footprint.  

Cramer-Krasselt has named Ben Couture as programmatic media director to manage the agency's DesCK programmatic media buying platform which launched in 2016. 

Couture has been working in the programmatic space since its beginnings. He spent several years at Amnet Group, part of Dentsu Aegis, as trading director on the Chevrolet and General Motors accounts. Most recently, he was at FordDirect. 





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