Californians Need To 'Keep It Golden'

Energy Upgrade California is encouraging state residents to become more energy efficient with the "39 Million Heirs" campaign.

The creative, developed with DDB San Francisco, features the state's iconic landmarks, like the Getty Museum and Yosemite National Park, while the voiceover by native Californian actor Edward James Olmos reminds viewers "who stand to inherit small and large-scale items, including Redwood trees, mangos and beach houses that they need to preserve their state.” The ad ends with the tagline, "Keep It Golden."

Having first rolled out locally in the San Diego market on October 15th, the spot will eventually go statewide, leading a series of ads designed to help Californians become more energy efficient and utilize the state’s abundant clean energy.

Ads will also appear on social and broadcast, and will live on EUC’S YouTube channel.

 

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