• by Larissa Faw , November 7, 2018

Germany-based agency Serviceplan and Austin-based digital shop T3 have struck a partnership to operate an office jointly in New York.

Under the agreement the firms will handle clients both jointly and individually. Collectively the shops will oversee client Salesforce and Punchh marketing platforms. Separately, T3 is revamping loyalty programs for brands including Pizza Hut, Le Pain Quotidien, and 711, while Serviceplan works with brands including BMW, IKEA, and L’Oreal. 

"Our model with Serviceplan is simple,” says Ben Gaddis, president, T3. “We’re partnering to remove the bloat [but allowing teams] to do great work while reporting to no one but our clients." 

In addition to client work, this partnership will create career development opportunities, including an exchange program that will allow employees from both companies to work abroad at each company’s various global offices.

"Each opportunity — staffing/team structure — will be decided based on client scope and specific experience of core team," says Florian Haller, CEO, Serviceplan. "From a client perspective, it will be seamless from day-to-day working." 

Both shops are family –owned independent operations currently being run by second generation leadership.

For now, New York City is the only planned location for this alliance based on current client portfolios and future business prospects in the restaurant, retail, financial service industries, says Gaddis.