Sealed Air Food Care is appointing Morrison as the food packaging brand's global AOR following a three-month competitive review.
Weber Shandwick was the Sealed Air Food Care incumbent and post pitch it has retained the corporate communications business at the Sealed Air corporate level.
Now, Atlanta-based Morrison will provide strategy, creative and content development as well as media planning and buying, thought leadership and media relations for Sealed Air Food Care across the Americas, Europe, the Middle East and Africa (EMEA), China, Australia, New Zealand and Japan.
As the AOR, Morrison will be supported globally through the independent coalition of agency partners under the ICOM Network.
This B2B account will include both global and regional work on Sealed Air’s Cryovac specific brand, as well as broader awareness marketing programs and new product introductions. The first projects will launch in 4Q.