• by Chuck Martin , November 30, 2018

ModiFace, the augmented reality company owned by L’Oréal, introduced a new mobile app for consumers to virtually try on different nail polish colors.

The Virtual Nail Salon contains more than 30 unique nail polish shades that can be virtually overlaid onto a live video of a person’s hand.

Modiface, which was acquired by L’Oréal earlier this year, is known for its facial recognition and AR product simulation technology. With ModiFace, L’Oréal recently created an AR try-on tool for the brand’s different shades of makeup.

The Virtual Nail Salon uses the technology along with hand-tracking capabilities to show nail shades in different lighting conditions and environments, results of which can be posted and shared on social media, according to L’Oréal.

The Canadian AR and artificial intelligence company ModiFace was founded more than a decade ago and its technology powers more than 300 custom AR apps for beauty brands, including Unilever and Allergan and smart mirrors for Sephora, Coty and its owner L’Oréal.