Marcus Thomas is appointing Garth Bender director, customer experience, a new role at the agency.
Bender is tasked with making sure that customer experience remains at the forefront of all marketing and brand strategies.
To take on the new role, Bender is returning to the Cleveland area from Chicago where he was most recently the relationship lead on Digitas’ Altria business. Earlier in his career, he held roles at Havas Helia, Energy BBDO and Cramer-Krasselt.
"Customer experience is more important now than ever and having this role will ensure that it’s baked into every client strategy from the outset," says Jim Nash, managing partner, Marcus Thomas.