Saucony is launching the athletic brand's first work under agency the community New York that showcases the reasons why people are runners, preferably in Saucony gear.
The "We Who Run" campaign includes a four-episode video series featuring global runners explaining their reasons for participating in the sport.
The agency brought them to Colorado to shoot the content over the course of two days. A select number of spots also take place at Saucony’s Boston headquarters to go behind-the-scenes at crafting the running shoes.
Sample the content here.
The media buy includes online live video, digital display, social, and print.