Honda is bringing the holidays to kids stuck in the hospital via a virtual reality magic snow globe.
The children experience a one-of-a-kind winter wonderland in “The Magic Snow Globe,” an interactive world personalized for patients.
Honda invited the young patients to experience a “shrinking machine,” whose VR technology gives them the feeling of shrinking and being transported inside the snow globe. Here, they're welcomed by colorful characters and can play with a number of interactive elements, such as clicking on a cloud to make it snow. The characters help them create a customized snowman.
Once they're "unshrunk," the patients are surprised to see all the characters inside the real snow globe and a gift with the toy version of the snowman they had created.
A 2-minute and 30-second video shows the kids as well as their parents and caretakers witnessing the magic. It is available on Honda’s social media channels.
Fans can also experience what the kids saw in the 360-degree video. TV cuts of the long-form film will air during the Rose Parade and on ABC, KTLA and NBC.
This year’s holiday campaign displays Honda’s continued long-term partnership with the Pediatric Brain Tumor Foundation and support of CHOC Children’s Hospital of Orange County, says Susie Rossick, assistant vice president, Honda marketing.
“The holidays are the perfect time for Honda to shine a light on philanthropic efforts that they support,” Rossick tells Marketing Daily.
This is the third consecutive year that Honda has used virtual or augmented reality to bring the holidays to kids who are unable to leave the hospital. As part of the effort, Honda will donate $50,000 to CHOC Children’s and Pediatric Brain Tumor Foundation, Honda’s charity for more than 27 years.
“One of the great things about kids is their incredible imagination,” Rossick says. “We wanted to use their creativity to bring them a truly magical holiday experience, tailored to each child, and to remind them that nothing should stop the joy of the holidays.”