• by Ray Schultz , December 13, 2018

Sendoso, a specialist in creating touchpoints for customers and employees, has developed an API integration with SurveyMonkey to drive survey responses.

SurveyMonkey users can now send rewards like eGift cards, physical items and other types of gifts to people who complete surveys, using Sendoso’s automated service.

“Our internal data shows that adding eGifts to emails increases response rates, and we can only expect the same for adding them to surveys” states Sendoso co-founder and CEO Kris Rudeegraap.

Surveys are key to “gathering customer feedback on product features, improving the value of events, or assessing the competitive landscape,” adds Lars Wensel, head of business development at SurveyMonkey.