Effie is celebrating its 50th year by announcing the 5 For 50 Award that will recognize the five most consistently effective brands over the past 50 years, brands that remained relevant and continued to sustain business.
McCann Worldgroup created this year's Call for Entries campaign by paying homage to previous Effie winning brands including McDonald’s, Google, Johnnie Walker, Mastercard and California Milk Processors Board.
To be eligible for the award, a brand must have won more than one Effie Award over more than one year and be able to demonstrate adaptation and sustained success of the brand over time.
More details are available here. The entry deadline is in February and winners will be recognized at the Effie Gala on May 30, 2019 in New York.