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Consumers Aren't Sure When Influencers Have Been Paid: UK Survey

  • BBC, Thursday, December 27, 2018 10:15 AM

Over 80% of UK consumers distrust influencers because it is not clear when they have been paid to promote a product, according to a survey by Savvy Marketing. However, 54% of millennial beauty buyers say they have been swayed by influencers.

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