Peloton Launches First Tread Campaign

Ringing in the New Year, Peloton has launched the exercise brand's first marketing campaign for its Tread platform that transforms a treadmill into a full body workout.

The "Uncharted" creative, developed by Mekanism New York, serves as a straightforward product introduction by showing a man engaged with a boot-camp-style workout using the 32-inch touchscreen as he participates in a class complete with resistance bands and weights.

After debuting Jan. 1 during the Rose Bowl and Sugar Bowl, the campaign will run on TV, digital and social media.



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