In this week’s episode of “Marketing Today,” I speak with Ryan Bonnici, CMO for G2 Crowd. A self-admitted unconventional thinker, Bonnici started his career in an unconventional way: as an international flight attendant. But Bonnici used his time in the air to talk with the executives in first class and gain an understanding of the way they think. More importantly, a connection he made provided him with a conventional opportunity: a job at Microsoft.
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In addition to Microsoft, Bonnici has worked for companies like ExactTarget, Salesforce, HubSpot, and now with G2 Crowd.
In this freewheeling and frank conversation, Bonnici reveals some of the decisions he’s made that have paid off big, and the thinking behind them.
Like a lot of successful marketers, Bonnici believes in taking chances, even if you don’t always succeed: “The best way to learn,” say Bonnici, “is just to do and to fail — and to learn from that.”
Highlights from this week’s “Marketing Today” podcast include: