Sinclair Broadcast
Group, one of the largest groups of U.S. TV stations, has struck a deal to develop a digital broadcasting network-based automotive electronics technology.
Using ATSC 3.0, the next-gen
broadcasting technology standard, the effort will allow drivers to get in-vehicle HD terrestrial TV broadcasting.
Sinclair is partnering with Harman, an electronics device design company,
which specializes in automotive, and SK Telecom, the Korean mobile telecommunications company.
The announcement was made at the Consumer Electronics Show in Las Vegas.
It will also
enable drivers to get secure firmware updates, map updates through terrestrial digital broadcasting facilities operated by Sinclair throughout the U.S.
Sinclair says the technology will also
be deployed in other local broadcast facilities when it become available.
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The companies intend to unveil the automotive platform and related equipment at the 2019 National Association of
Broadcasters Show in April.
ATSC 3.0 standard intends to offer broadcast stations new revenue opportunities -- including advertising efforts -- on new digital platforms, such as mobile and
traditional TV. Cars are a major advertising categories for TV stations.
Sinclair owns, operates and/or provides services to 191 television stations in 89 markets.