PSA Promotes Neighborliness In Wake of Shooting

GSD&M creative partners Alex DiBucci and Kate Griffiths are using their talents to support the Jewish Federation of Greater Pittsburgh (JFGP) after the shooting at the Tree of Life Synagogue in Squirrel Hill in October 2018.

A video created in partnership with JFGP and Fred Rogers Productions uses the words of "Mr. Rogers" speaking about unity as images of Pittsburgh residents coming together after the attack are displayed.

Fred Rogers, star of the iconic children’s program "Mr. Rogers’ Neighborhood," came from the Squirrel Hill community. The clip closes with Rogers speaking his famous words about what it means to be a good neighbor before ending with the message: “Wherever your neighborhood, we are all neighbors.”

The video appears across Facebook, Twitter, and YouTube.



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