Analysts Find Only 28% Of Americans Now Watch Video 'Live'

As part of a relatively bullish note on near-term prospects for Netflix, the Raymond James equities research team released findings of their periodic tracking of a consumer survey asking Americans how they watch video.

The update, based on November 2018 data, shows 72% of Americans say they now watch video programming on-demand vs. only 28% who say they watch it when it airs “live.”

That's a two percentage point shift toward on-demand viewing from the same survey period a year earlier.

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