Over the air (OTA) TV homes -- which may include households with a subscription digital over-the-top (OTT) service -- keep growing. They now represent 14% of all U.S. TV homes, according to Nielsen.
As of May 2018, Nielsen says there are 16 million OTA homes -- up nearly 50% over the last eight years.
In 2000, it was 11 million homes (9% of all U.S. TV homes).
Of those 16 million, 9.4 million are homes with at least one SVOD service (subscription-on-demand video). This group represents 8% of all U.S. TV homes, which Nielsen says are likely to be younger, with a median age of 36 years old.
The other 6.6 million homes have no SVOD services, but may have access to the internet. They skew older, with a median age of 55+.
Those OTA homes tend to watch much more traditional over-the-air programming -- just over five hours a day, when looking at data from May for viewers 18 years and older.
Those OTA homes with a SVOD service watch just under two hours a day vs. traditional over-the-air TV.