Upwork's New 'Happening' Campaign

Freelance platform Upwork is out with a new campaign today from its agency of record Duncan Channon called “This Is Happening.” The agency handled both creative and media for the effort.

The campaign takes a humorous approach to illustrating how corporate managers can get projects accomplished efficiently by tapping in to the easy-to-use Upwork online platform.

Upwork claims that 30% of the Fortune 500 now uses its site, up 10% from a year ago, when the platform launched its “Hey World” campaign, also from Duncan Channon.

The new campaign, which includes TV and radio, launches in New York, San Francisco, Chicago, Los Angeles and Seattle.



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