GroupM’s MediaCom is the global winner in new business development among media agencies for full-year 2018, according to a rundown by R3 Worldwide.
Omnicom’s Hearts & Science took the U.S. crown, per the R3 study. The rankings are based on estimated net new business revenue, which factors in accounts lost.
For the year, MediaCom had estimated global net new business revenues of $189 million for 159 wins, including new assignments from Coca-Cola, Hilton and Lloyds Banking Group.
Omnicom’s OMD was second globally, per the report, with $162 million in net new business revenues for 321 wins including new work from McDonald’s, Henkel and Daimler.
Havas media was third-ranked ($99.3 million/213 wins) and Initiative was fourth ($73.2 million/146 wins).
U.S. winner Hearts & Sciences (also fifth-ranked worldwide) had estimated net new business revenue of $68 million for seven wins including WarnerMedia Group and P&G Fabric Care.
MediaCom was second-ranked in the U.S. with $56.7 million for 17 wins in the region including Amtrak.
Publicis Groupe’s Starcom was third with $45.9 million for three wins, including Fiat Chrysler U.S. Sibling agency Blue 449 was fourth with $37.5 million for two wins (T-Mobile, Dunkin’ Donuts) and Publicis Media was fifth with $35.6 million for three wins including GlaxoSmithKline.
Globally, net new business revenue was up 18% to an estimated $1.1 billion.
In the U.S. net new business revenue was up 49% to about $362 million.