• by Larissa Faw , February 1, 2019

Amy Poehler is becoming a spokesperson for Comcast's Xfinity brand using her comedic talents to support the entire product line, including Xfinity Internet, Xfinity TV and Xfinity Mobile. 

The year-long campaign, developed with Goodby Silverstein and Partners, launches Feb. 4 with two spots and will appear across TV, digital, mobile, and radio. 

View the work here and  here.  

In addition to the creative content, the Comcast partnership with Poehler includes product integration into the company’s Xfinity X1 platform where customers can say things like “Amy is Awesome” into the X1 voice remote to be taken to a special page with a curated collection of Amy’s shows, as well as unlock special voice messages from Poehler.