Kansas City-based independent agency Barkley has been appointed lead agency for Planet Fitness, Inc., one of the largest and fastest-growing franchises and operators of fitness centers in the U.S. with more than 1,600 locations system-wide.
Barkley is tasked with helping Planet Fitness continue to build and strengthen its brand through creative, strategy, experience and design in addition to media planning and buying. Barkley will primarily focus on brand awareness, growing memberships and expanding the Planet Fitness footprint in the U.S. and internationally.
With over 12.2 million members worldwide, Planet Fitness positions itself as the largest and most accessible high-value, low-cost fitness option in the market. There’s lots of room for growth: 80% of the U.S. population currently does not have a gym membership.
“The Planet Fitness brand has tremendous momentum,” says Roger Chacko, Chief Commercial Officer, Planet Fitness. “As we look to accelerate our growth, Barkley will play a key role in helping to elevate our marketing efforts and hone our differentiated brand positioning. Barkley has an impressive breadth of experience executing creative, business-building campaigns and we look forward to working together to reach new consumers and further engage our existing members.”