Monday.com allows users to
create their own applications and project management software.
Its new brand campaign, “AI Had the Time of My
Life,” illustrates how monday.com's AI-powered platform handles mundane, repetitive tasks, allowing staffers to concentrate on the work that matters. The goal is to alleviate the
stress related to AI adoption.
The spot is running on CTV, audio and performance ads across North America. The campaign will also feature a partial takeover of the New York subway, and appear
as DOOH in six of the largest airports in the US, including JFK, LAX and San Francisco International Airport.
The ad builds on "The first work platform you’ll love to use” spot, which debuted earlier this year.
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“We’re hearing from
customers and senior leaders that AI implementation is provoking real anxiety, from leadership pressure and competitive threats, to added complexity and unclear ROI. With this campaign, we address
those concerns head-on and show what’s possible when AI is embedded and intuitive, something business leaders and their teams actually love to use,” said Robbie Ferrara, global creative
director at monday.com.
The software company, which offers adaptable project tracking and customized workflows, serves a global market with
customers in more than 200 countries.