Healthworks Fitness is rebranding with agency Fuseideas to evolve its messaging from positioning itself as empowering women to instead showing her strength.
The online advertising campaign centers on images of strong, healthy women who consider the gym as part of their lifestyle. Headlines such as “I Lift Myself Up”, “I Do Not Glisten. I sweat.” and “I Do Know My Own Strength.” will reinforce this new look.
Healthworks’ new campaign will launch this month and will appear on Facebook and Instagram and other sites.