Integrated marketing agency JPL is expanding its paid media and analytics services with a new office in New York City. This move is part of a strategic growth plan for JPL, which is focused on building business with existing clients and pursuing new opportunities, especially in the healthcare and higher education verticals.
Brian Aitken will return to NYC to lead the new office as managing director after joining the agency's Harrisburg's office a year ago. He will report to Bill Kobel, vice president, strategy and integrated communications.
Former General Motors’ analyst Jon Elordi, who has been with JPL since last summer, will join Aitken in NYC as digital marketing data analyst.
Talent acquisition is a priority for the agency, with plans to make a half-dozen hires to work in paid media and analytics this year in both New York and Harrisburg.
The agency was founded in 1989 as a production company to work with brands like long-time client, Hershey, and has grown into a full-service 100-person agency with clients including Quest Diagnostics, Rite Aid and the American Chemistry Council.
In 2017, JPL formed a partnership with Paskill Stapleton & Lord a Philadelphia-area specialist in higher education enrollment marketing. It also owns d’Vinci Interactive, a Maryland-based provider of learning solutions that it acquired in 2013.