The Certified Financial Planner Board of Standards (CFP Board) is introducing what the group calls a category first by featuring a mixed race, same-sex couple (Jen and Maya) in its latest video ad and serves as an extension of the multimedia public awareness campaign launched last fall.
The spot, developed with agency WHITE64, shows the
couple talking about their desire to start a family and needing financial advice from a CFP professional.
The media buy includes 30-second and 15-second executions appearing across broadcast and cable TV as well as digital outlets and social media. There are also print and radio ads.