Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its global media agency of record.
In addition to planning and buying duties, Havas Media will advise the organization on establishing effective brand and media partnerships.
A number of brand partners have given commitments and support to the organization. Michele Anthony, executive vice president Universal Music Group (like Havas, part of Vivendi) is a Global Citizen board member.
Through a mix of content, events, and
grassroots organizing, the Global Citizen movement engages millions of people from around the world each month to take social action via global campaigns.
Havas Media Group CEO Peter Mears stated: “Global Citizen enables people around the world to use media in meaningful ways through compelling content and engaging events. From signing petitions and tweeting to writing representatives, as well as attending events and sharing impactful content, Global Citizen helps create social change. It’s the perfect partner for Havas Media as we are committed to meaningful media actions to build meaningful brands.”
Stephen Brown, Vice President of Global Partnerships at Global Citizen added, “With a history in measuring and building meaningful brands, we’re grateful and excited to have Havas Media Group on board to further our mission. Together, we’ll create a measurement methodology for our global brand partners to illustrate the incredible impact that we have around the world.”