Stellenbosch, South Africa-based alcoholic beverage marketer Distell has appointed WPP as its global agency partner after a competitive pitch.
Distell produces, markets and distributes a
portfolio of global and multi-country brands within the ready-to-drink (RTD), cider, wine and spirits categories and is acknowledged as the second largest cider producer in the world.
WPP will be responsible for Distell’s top tier brands, including Savanna, Hunter’s, Hunter’s Edge, Viceroy, Amarula Cream, Bain’s Cape Mountain Whisky and Scottish Leader.
The holding company has created a dedicated unit dubbed Team Liquid to service the account. Its remit includes strategy, creative, digital, social, media, PR, influencer and in-store.
Led by CEO Paul Jackson, Team Liquid will be based in Johannesburg, SA and draw on expertise from across WPP’s global network as Distell continues to build its international consumer base.