Visa and agency Decoded Advertising are launching the second phase of the financial brand's social and digital series "Money is Changing." It focuses on female empowerment. As part of the rollout, "The Cost" digital ad will debut during the Oscars on Sunday and highlight moments throughout a woman’s life when she chooses to avoid talking about money.
A second digital spot will showcase female Hollywood leaders sharing personal stories of how they changed their financial circumstances by speaking up.
Digital ads, social posts on Visa’s Facebook, Twitter and Instagram channels and content partnerships with Refinery 29, Bustle and The Cut will also roll out as part of this initiative.