Iconic RV brand Winnebago, has named Kansas City-based Barkley as its lead creative agency for its Motorhome business unit following a review.
Barkley is tasked with a relaunch of the brand with a new campaign that will target consumers, owners and dealers.
Also Barkley will provide an integrated strategy across point-of-sale, collateral, digital media, social media, CRM and website.
“Barkley didn’t bring us just another ad campaign, they brought us a strategy that addressed the design, innovation, and culture within Winnebago vehicles while reaching the large group of fans that make up the Winnebago community,” stated Matt Smith, director of motorhomes marketing at Winnebago.
Added Barkley CEO Jeff King: “Winnebago has experienced popularity and significant growth with experience-seeking millennials. We are excited to apply our years of millennial research to a new generation of Winnebago fans.”