Madwell Launches Visible's LA Campaign

Visible, the prepaid, no-contract mobile service from Verizon is continuing to embrace guerilla advertising strategies to promote its brand, which features a $40/month plan.

Beginning March 15, Visible and agency Madwell are overhauling a number of bus stops in the West Hollywood section of Los Angeles with imagery designed to look like stadium bleachers, movie theaters, ski lifts, bathrooms, and campsites. This “Phone Service From Anywhere” concept promotes the app-based service and the pitch that people can even sign up, well, from anywhere.  

Earlier, Visible and Madwell introduced the InVisible pop-up activation in New York City and launched the “404 Not Found” OOH campaign.

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