• by Larissa Faw , February 28, 2019

Culligan Water's new campaign serves as a reminder to parents about the importance of pure water when it comes to their families. 

The creative, developed by Fallon, is filmed from water’s point of view by showing boiling green beans on the stovetop and inside a jello mold to illustrate how water isn't solely ingested as a beverage. 

The media buy includes spots of varying length that will run across TV and online as well as social and digital audio.