Visa is launching the first Visa Everywhere Initiative: Women’s Global Edition.
The program invites female founders from around the world to tackle fintech and social impact challenges for an opportunity to win $100,000 in two challenges along with mentorship, access to clients and Visa’s network of partners.
To support the initiative, Visa is launching a global marketing campaign “Together as One,” which includes a 2-minute video featuring eight former women VEI winners and finalists who encourage other women to enter the contest. A microsite offers more encouragement from the women along with details about entering. The campaign is from Saatchi & Saatchi.
The digital content is based around “One ___ is all it takes” for the former participants to talk about their experience and encourage their peers to participate in the competition and pursue their dreams of taking risks and building a successful business.
Since 2015, the Visa Everywhere Initiative has activated regionally in 75 countries, awarding more than 70 leading startups monetary prizes, mentorship and access to Visa’s clients and partners.
Now, for the first time, the program will shift from regionally focused events to a worldwide program. Eligible participants will be divided into six regions: North America, Latin America, Asia-Pacific, Europe (excluding France), France, Africa/Middle East. Each region will send one winner per challenge to the finals in Paris, timed to the kick-off of the FIFA Women’s World Cup France 2019 (June 7-July 7).
Winners will also receive tickets to the opening game of FIFA Women’s World Cup.
More than 163 million women around the world have started their own business in the last five years, accounting for up to 37% of the workforce.
“Women entrepreneurship is on the rise and Visa is committed to inspiring more women to break through barriers through platforms like the Visa Everywhere Initiative,” stated Lynne Biggar, chief marketing and communication officer at Visa.