Experian’s ConsumerView data is now available through LiveRamp’s IdentityLink Data Store, the firm announced on Thursday.
The arrangement is designed to help brands “gain a greater understanding of their customers and make smarter decisions,” states Grant Ries, LiveRamp’s executive managing director of data.
The data will also be available through LiveRamp’s distribution partners.
The Experian database includes attributes on over 300 million customers and 126 million households. Included are demographic data, purchasing behavior and lifestyle information.
In addition, Experian offers linkage to 500 million email addresses.
The data can be used to build audience segments and drive marketing campaigns in a compliant way, the company claims.