TJ Maxx Taps Influencers For #Maxximizing Campaign

TJ Maxx is expanding the retailer's #Maxximizing campaign by introducing a multi-day, multi-city interactive style experience and game installation to entice shoppers to visit TJ Maxx locations.

Each day, influencers including actress Hannah Simone, lifestyle blogger Rachel Choy, and Drybar founder Alli Webb will style a pod installation based on daily themes from fashion to home to vacation and more with T.J.Maxx goods. Consumers can enter to win the entire collection by guessing via social media what they think the entire pod costs. There will also be mini-games for visitors to go head-to-head and create an affordable shopping cart to win prizes. 

The tour kicked off in NYC on March 5.

TH Productions serves as the agency partner that developed all creative assets and brought the project to life, while Edelman, the retailer's communications AOR, secured talent and handled communications strategy.



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