• by Ray Schultz , March 15, 2019

Litmus Software Inc., provider of an email marketing platform, has formed an integration with Slack, the company announced this week.  

The objective is to foster collaboration between stakeholders in email marketing campaigns. That ability is “the bedrock of highly productive teams and efficient workflows," states Erik Nierenberg, CEO at Litmus.

Litmus supplies email creation, testing and analytics services through its Litmus Email Creative Platform. Slack adds communication capabilities.

The arrangement allows brands to see results, keep teams informed where they work, and gain visibility into the status of in-progress email projects, Litmus claims.  

One client, Drizly, has started making use of the integration. "It gives us one common channel to communicate on and provides the team with more visibility into the email creation process," states “Kylie McCarthy, director of CRM at Drizly.