Rauxa Adds Health/Wellness Expertise With Tiedemann Appointment

Rauxa is expanding its health category expertise with the appointment of Karl Tiedemann as executive vice president, director of health and wellness for the independent and female-owned agency.  

Tiedemann, a veteran healthcare agency executive, is tasked with expanding the company’s profile in that sector.

Previously Tiedemann was executive vice president of client services at ghg/Greyhealth group. He served the same role with Razorfish Health after the company merged with Rosetta, of which he was a partner.

Previously, he spent time in roles at Wishbone-ITP, FCB Health, LLNS, and McCann-Erickson World Health.

He has worked with firms including Merck, Novartis, Pfizer and Rite Aid, and has launched brands like Samsca, Synvisc-One and Jonexa, among others.



Gina Alshuler, President and CEO of Rauxa notes that the agency is not forming a separate health unit, “because we already have it – in the versatility and diversity of the Rauxa team, who can drive results using data, technology and creative across categories. Karl’s role is about bringing these best-in-class capabilities to a sector that can uniquely benefit from our approach and proven ability to deliver impact.”


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