Paint primer/sealer brand KILZ is riffing off the popular home improvement shows with its newest ad campaign that recreates the suspense of extreme reactions to room makeovers. Of course, unlike the shows, all reactions are positive, and endi with the tagline, "Every Project is Worth It."
Have a look at the creative here.
In addition, a series of animations will appear on YouTube, Facebook and Instagram, where people increasingly look for before-and-after imagery and instruction. The animations lead to specific how-to project pages within the campaign landing page experience.